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Haven Chasers Program
River
Cloudy Bay
River

Group

Moët Hennessy

Market

Wines & Spirits

Category

strategy

Bottle on a boat
Cloudy bay bottle in the water
Two people at the water's edge

The brand

Have you ever tasted New Zealand wine?

If not, you should definitely try Cloudy Bay! 

Owned by Moët-Hennessy, the estate creates unique wines that reflect the terroir : a haven of natural wonders in the Marlborough region.

The problem

Yet Cloudy Bay struggles to inspire a global brand universe beyond its star vintage.

A point that prevents Cloudy Bay from connecting with a new generations of wine lovers : the millennials explorers.

The Objective

How can Cloudy Bay use digital strategies to appeal to the next generation and put the winey on the map?

A band of the Haven Chasers

A band of the Haven Chasers

Bottle on a boat

1.

From our Haven to yours, literally

Cloudy Bay shares its brand philosophy through the tales of inspiring Haven Chasers. Artists, chefs, athletes take over Cloud Bay’s Instagram feed from all four corners of the globe to enrich the brand with dozens of stories, learnings and craft.

Meal with two bottles of Cloudy Bay

2.

Sharing a sense of wonder

Our editorial content embraces giveaways, UGC, and interactive stories to explore the conversational aspect of Instagram which allows people to continue the conversation off-screen.

Two people drinking Cloudy Bay

3.

Tailor-made targeting & amplification

We used targeted audiences and a series of creative assets to promote the Cloudy Bay brand, which helped to grow and engage the community.

en chiffres

Follolow

Followers

Follolow

Impressions

Follolow

Intéractions

Follolow

Creators

+13K // +102M // +29% // 8
Projet Suivant
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Savoye Logistics Center
Savoye Logistics Center
Maison du tri

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Man painting a chair
Man painting a chair
STIHL

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Leaves in a tree
Leaves in a tree
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Pair of Veja shoes
Pair of Veja shoes
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Storytelling " joyfully decadent "

Front of the House of St-Germain
Front of the House of St-Germain
Société Générale

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Rugby World Cup Japan poster with Société Générale
Rugby World Cup Japan poster with Société Générale
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Creation of a Pop culture media

Orange background
Orange background
Siemens Home

Let’s make the future appetising

Siemens kitchen
Siemens kitchen
Orange

Say hello to my digital journey

Illustration of a woman in orange
Illustration of a woman in orange
NEFF

Passionately Cooking

Person washing vegetables
Person washing vegetables
Love & Green

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Woman walking in the forest
Woman walking in the forest
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women from the back
women from the back
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Man with a suitcase in an airport lobby
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Bottle of Citadelle next to lemon on a beach
Bottle of Citadelle next to lemon on a beach
Eminente

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Tropical forest
Tropical forest
Cloudy Bay

Haven Chasers Program

River
River
Grey Goose

The unleash of a brand universe

Matching dinner with a bottle of Grey Goose
Matching dinner with a bottle of Grey Goose
Christian Dior

Re-creating the surprise with J’adore Injoy

Image of J'adore
Image of J'adore
Château Galoupet

More than a rosé, a project

Vineyard in the sunlight
Vineyard in the sunlight
Bacardi Martini

Participative media of the gen Z

People who party
People who party
Chanel

An innovating client experience

Chanel illustration of a woman on a sofa
Chanel illustration of a woman on a sofa
Charles Heidsieck

Modernizing the legacy

Reception room with champagne on the table
Reception room with champagne on the table
Cellier des Dauphins

Moments of togetherness

Tractor in vineyards
Tractor in vineyards