Heading

Voir tout

The unleash of a brand universe
Matching dinner with a bottle of Grey Goose
Grey Goose
Matching dinner with a bottle of Grey Goose

Group

Bacardi Martini

Market

Wines & Spirits

Category

creative & management

Decorative bar with alcohol
Grey Goose vodka bottle next to its packaging and two cocktails
Two vodka cocktails

The context

The communication of Grey Goose in the US was very attractive, meanwhile in France the brand didn't exist on digital.

Yet, Grey Goose needed to find the right balance to express its universe without breaking the French Evin law.

The challenge

How can digital help the brand to storytell its brand universe?

Let's unleash the Grey Goose universe beyond its product

Dinner matched with a bottle of Grey Goose

Let's unleash the Grey Goose universe beyond its product

Mixologist preparing a cocktail

1.

Editorial strategy and social media ecosystem launch

Starting from the scratch, we imagined Grey Goose social medias as a way to express its brand universe. From the products, the production to the ingredients to the brand values.

Barman preparing a glass of Grey Goose vodka

2.

Experience activation

To push our strategy of unleashing the Grey Goose universe to the maximum, we developed various experience activation. Between physique and digital, these exclusive experiences money can't buy were showing a new image of the brand. 

Glass of Grey Goose

3.

Influence program

To amplify the visibility of its various events, the agency imagined a whole influence program with brand ambassadors, inviting more than 250 influencers to live some iconoclastic moments around the brand’s values. Bar and mixology, gastronomy, discovery workshops... 

Party

4.

Grey Goose x Ducasse, launch campaign

The agency launched on digital the limited edition of Grey Goose Ducasse, reinvented by himself. To showcase the meet up of gastronomie and vodka, we imagined a gastronomic dinner journey (with François Thibault and Alain Ducasse) to take people from dinner into the rest of the night : from light to dark.

The Agency invited a selection of influencers to the dinner, in order to amplify the visibility of the event towards our target audience.

en chiffres

Follolow

Reach

Follolow

Media Parutions

Follolow

Interactions

7,2M//287//8K/month on Instagram
Projet Suivant
Savoye

Affirm brand identity

Savoye Logistics Center
Savoye Logistics Center
Maison du tri

Toward zero waste

Man painting a chair
Man painting a chair
STIHL

Becoming the digital love brand of the garden

Leaves in a tree
Leaves in a tree
Veja

Stepping into influence

Pair of Veja shoes
Pair of Veja shoes
St-Germain

Storytelling " joyfully decadent "

Front of the House of St-Germain
Front of the House of St-Germain
Société Générale

Rugby World Cup in Japan

Rugby World Cup Japan poster with Société Générale
Rugby World Cup Japan poster with Société Générale
Orange Group

Creation of a Pop culture media

Orange background
Orange background
Siemens Home

Let’s make the future appetising

Siemens kitchen
Siemens kitchen
Orange

Say hello to my digital journey

Illustration of a woman in orange
Illustration of a woman in orange
NEFF

Passionately Cooking

Person washing vegetables
Person washing vegetables
Love & Green

From game changer to market leader

Woman walking in the forest
Woman walking in the forest
L'Oréal

Connect B2B & B2C

women from the back
women from the back
Japan Airlines

Brand vision production

Man with a suitcase in an airport lobby
Man with a suitcase in an airport lobby
Citadelle

Castle gin

Bottle of Citadelle next to lemon on a beach
Bottle of Citadelle next to lemon on a beach
Eminente

Scratching beneath the surface

Tropical forest
Tropical forest
Cloudy Bay

Haven Chasers Program

River
River
Grey Goose

The unleash of a brand universe

Matching dinner with a bottle of Grey Goose
Matching dinner with a bottle of Grey Goose
Christian Dior

Re-creating the surprise with J’adore Injoy

Image of J'adore
Image of J'adore
Château Galoupet

More than a rosé, a project

Vineyard in the sunlight
Vineyard in the sunlight
Bacardi Martini

Participative media of the gen Z

People who party
People who party
Chanel

An innovating client experience

Chanel illustration of a woman on a sofa
Chanel illustration of a woman on a sofa
Charles Heidsieck

Modernizing the legacy

Reception room with champagne on the table
Reception room with champagne on the table
Cellier des Dauphins

Moments of togetherness

Tractor in vineyards
Tractor in vineyards